Hawaii Fitboxing is a Moscow-based network of five studios offering group fitness classes that combine boxing-inspired movements with functional training and music. Its 45-minute sessions are designed for different fitness levels and take place under a coach’s guidance, without sparring. The studios also offer stretching, functional, technique and AI Fitboxing sessions, including an option with video and voice guidance for training without a coach.

Sensors in the punching bags track workout performance, while an app, rankings, challenges and rewards add a gamified element. Members can train through subscriptions, join a community chat and attend regular events. The brand also runs corporate training, offers trial sessions for individuals and pairs, and provides referral benefits.

Its loyalty program uses HFC, an internal digital currency that the company says is linked to its revenue and can be earned through workouts, events and achievements. Hawaii Fitboxing promotes its studios as energetic spaces for building fitness and connecting with others, with locations near central Moscow transport and shopping destinations