The Hawaiʻi Tourism Authority is responsible for showcasing and protecting the rich cultural heritage of the Hawaiian Islands. Their mission is to preserve the natural environment, perpetuate the Hawaiian culture, and support thriving communities. As the steward of Hawaiʻi's iconic brand, they focus on managing tourism in a way that enhances the quality of life for residents and showcases the beauty of the islands to visitors from around the world.

The Hawaiʻi Tourism Authority offers a wide range of services and programs to achieve their goals. They engage in brand marketing to promote Hawaiʻi's unique attractions and experiences globally. They also provide valuable research and resources to inform the tourism industry, including visitor statistics, infrastructure research, and historical data.

Additionally, they offer partnership opportunities for businesses and organizations interested in collaborating on marketing and sales programs. By showcasing the natural resources, cultural heritage, and community enrichment activities of the Hawaiian Islands, the Hawaiʻi Tourism Authority invites visitors to experience the true essence of Hawaiʻi while ensuring a sustainable and respectful tourism industry for future generations