Hawk Digital is an independent e-commerce growth consultancy helping direct-to-consumer brands make more profitable, sustainable growth decisions. Founded by marketing strategist Jakob, the business combines performance marketing experience with a background in marketing and finance. Rather than focusing only on advertising metrics such as ROAS, Hawk Digital connects marketing activity to contribution profit, cash flow and new-customer growth.

Its services span six connected areas: unit economics and financial modelling; customer acquisition and growth campaigns; pricing and offer strategy; retention and customer lifetime value; cash flow and capital planning; and inventory and product mix. The consultancy uses commercial analysis to identify business constraints, strengthen the underlying economics and then support scaling when the numbers justify it. Its acquisition work includes campaign structure, incrementality and creative testing, while retention support can include email flows, offer sequencing and subscription mechanics.

Hawk Digital works independently with a limited number of brands and presents its approach as a growth partnership, linking decisions across marketing and finance.