Haya by Rabi is a transformative brand founded by celebrated former pop singer Rabi Pirzada, embodying the spirit of compassion and empowerment in the heart of Pakistan. After transitioning from the showbiz scene to philanthropy, Rabi launched the Rabi Pirzada Foundation, dedicated to uplifting underserved communities through education and vocational training. Haya by Rabi is not only a brand but a movement, providing quality beauty and skincare products, women’s apparel, and home décor crafted by skilled artisans supported by the foundation.

With a mission to empower women, Haya by Rabi offers training in stitching, embroidery, and beautification while ensuring that resources are effectively used to create sustainable job opportunities. The brand’s commitment to high-quality yet affordable products is evident through its physical stores and online platform, making it accessible to a broader audience. Haya symbolizes dignity and modesty, reflecting Rabi's vision of instilling hope, creativity, and economic empowerment within her community. Join us in supporting this inspiring initiative that paints a brighter future for Pakistan.