Unclaimed brand
Stream must-see series, hit movies, exclusive originals, family favorites, and live sports.
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Hex Code
Color name
RGB
HSL
CMYK
#71B8F2
Malibu
113, 184, 242
207, 83, 70
53, 24, 0, 5
#FCFCFC
Alabaster
252, 252, 252
0, 0, 99
0, 0, 0, 1
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Introducing Max, the streaming platform that combines all of HBO's iconic series and movies with an incredible array of new content and Max Originals. With plans starting at just $9. 99/month, Max offers a diverse range of options to suit your preferences.
Choose the With Ads plan for limited ads and the ability to stream on two devices simultaneously in full HD resolution. Or go for the Ad-Free plan at $15. 99/month, which lets you watch on the go, stream on two devices at once in full HD, and gives you 30 downloads for offline viewing.
For the ultimate viewing experience, opt for the Ultimate Ad-Free plan at $19. 99/month. This plan allows you to watch on the go and in 4K, stream on four devices simultaneously, and enjoy the best video quality with 4K Ultra HD and immersive audio with Dolby Atmos.
You also get 100 downloads for on-the-go viewing. Max not only offers HBO series and movies, but also a wide selection of genres like true crime, reality, food, comedy, and more. Discover popular series and movies like Friends, Game of Thrones, 90 Day Fiancé, Rick and Morty, The Big Bang Theory, Deadliest Catch, and Fixer Upper.
Max also features hit movies, indie favorites, and critically acclaimed documentaries. Former HBO Max subscribers have automatic access to Max. Simply download the Max app or open HBO Max to start enjoying the expanded catalog.
If you already have HBO through your TV package, internet service, or wireless plan, you may have access to Max at no additional cost. Max is available on various devices, including TV, computer, game consoles, and mobile devices. With plans to expand to Latin America and the Caribbean by the end of 2023, Max is set to become a global entertainment hub.
Sign up for Max now to discover the best in entertainment for every mood and experience the future of streaming
Brand industry
Arts and Entertainment
Company type
Privately Held
Year founded
Suggest founded year
Company size
51-200 employees
Premium television streaming
HBO original series
Warner Bros. film streaming
Live sports streaming
Disney+ and Hulu bundles
How do I download the HBO Max logo?
The HBO Max logo comes as a dark icon. Download as JPEG.
What does HBO Max's branding look like?
The HBO Max wordmark uses the compact stacked “HBO” and “max” lettering, with HBO’s distinctive circular O-and-center mark anchoring the lockup. Its visual identity pairs clean, rounded geometric lettering with a black and deep-blue foundation, bright blue accents, and dramatic cinematic key art, arranged in high-contrast compositions that let show imagery and titles dominate.
What are HBO Max's brand colors?
The HBO Max color palette uses the hex codes #71B8F2, #FCFCFC and #000000.
The HBO Max name, logos and brand assets are trademarks of HBO Max and its affiliates. Brandfetch isn't affiliated with or endorsed by HBO Max. Their use is subject to HBO Max's brand guidelines.
