《哈佛商業評論》全球繁體中文版
@hbrtaiwan.com
《哈佛商業評論》英文版創立於1922年，為國際商業世界最具影響力的刊物。八十餘年來孕育出許多先進的管理觀念，對全球的管理實務產生了深遠的影響。許多著名學者和專家常常先在《哈佛商業評論》上發表原創性的文章，等待迴響，然後改寫成書，如杜拉克、波特、韓第、蓋瑞‧哈默爾、大前研一的著作。遠見天下文化事業群身負讓台灣與世界一流管理水準接軌的使命，於2006年9月1日啟動《哈佛商業評論》全球繁體中文版，不僅提升整個華人企業的管理理念、改進實務運作、增加實際績效，更要讓它成為台灣社會前進的動力。
《哈佛商業評論》全球繁體中文版's Company Logos
《哈佛商業評論》全球繁體中文版's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#040000
Diesel
4, 0, 0
0, 100, 1
0, 100, 100, 98
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#F9DC7E
Sweet Corn
249, 220, 126
46, 91, 74
0, 12, 49, 2
About 《哈佛商業評論》全球繁體中文版
Many business sales and marketing professionals view generative AI as just a new technological tool, overlooking its potential to revolutionize work processes. To effectively leverage generative AI in sales environments, creativity and interaction are crucial to enhance business acumen and customer understanding, ultimately boosting sales performance. Salespeople may seem to have everything right, researching customer challenges, aligning with their values, and understanding their operations and key personnel.
However, relying solely on generative AI can set unrealistic expectations, leading to standard scripted conversations that disappoint customers seeking insightful discussions. As generative AI increasingly influences commercial transactions, it's vital for sales professionals to embrace a balance of technology and expertise to create meaningful interactions and drive successful sales outcomes. Explore the transformative power of generative AI in the sales and marketing landscape today
Company type
Self-Owned
Year founded
2006
Company size
201-500 employees
