Its platform helps users search for and compare practitioners in areas including medicine and nursing, physiotherapy and movement, mental health, nutrition, prevention, and complementary therapies such as osteopathy and traditional Chinese medicine. Users can review provider profiles, consider feedback from other users, and submit appointment requests directly through the platform. Searching and making a request are free; treatment is arranged and paid for directly with the selected provider.

A digital assistant can support the search for suitable professionals but does not provide medical diagnoses, and healthbookr is not a substitute for a doctor. The company also offers healthbookr Pro for providers, helping them present their services, improve visibility, receive enquiries, and integrate a booking system with their calendar. Providers complete a self-disclosure process and commit to stated quality standards.

Through its directory, booking tools, and informational blog, healthbookr aims to make access to health services more straightforward while supporting personal connections between clients and professionals