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Hex Code
Color name
RGB
HSL
CMYK
#E61C1C
Alizarin Crimson
230, 28, 28
0, 80, 51
0, 88, 88, 10
Lazada Group, founded in 2012, has emerged as Southeast Asia’s premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba's advanced technology infrastructure since 2016, Lazada continually revolutionizes retail through its integrated logistics, innovative technology, and secure payment services.
With the largest selection of brands and products, Lazada aims to serve 300 million customers by 2030. Its flagship, LazMall, launched in 2018, connects shoppers to over 32,000 local and international brands, guaranteeing 100% product authenticity and swift deliveries. The Lazada Marketplace allows retailers to reach millions of consumers, offering a comprehensive suite of services to enhance their sales potential across 18 product categories, including health, beauty, fashion, and electronics.
Additionally, Lazada’s cross-border business enables global brands to access Southeast Asian consumers, ensuring speedy delivery through a robust logistics network. Lazada is your go-to destination for a seamless and engaging shopping experience.
Brand industry
E-commerce and Shopping
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