Heart & Soul Story is a social enterprise that aims to improve the wellbeing and mental health of youth and older people in Australia by increasing intergenerational connections. The brand was founded by Samantha Heron, an experienced psychosocial facilitator and social impact strategist, who is dedicated to creating empathy and resilience through storytelling. Heart & Soul Story offers various products and services to achieve its mission.

They specialize in intergenerational programs and initiatives, including design, facilitation, and implementation strategies. They also focus on intergenerational education and strategy, raising awareness about the importance of connection between generations through education and training in schools, government organizations, aged care facilities, and school conferences. Additionally, Heart & Soul Story provides third sector social impact strategy and research, offering consultation in areas such as intergenerational connection, aging, and community mental health and wellbeing.

Heart & Soul Story has been supported by organizations like the Awesome Foundation and the Layne Beachley Foundation. Testimonials from clients and partners speak highly of Samantha Heron's expertise, dedication, and ability to create meaningful and impactful connections between individuals and communities