Unclaimed brand
The operating system for human expertise. For coaches, educators, and practitioners scaling their knowledge. Turn what you know into what you're known for.
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Hex Code
Color name
RGB
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CMYK
#E10F67
Razzmatazz
225, 15, 103
335, 88, 47
0, 93, 54, 12
#BE185D
Maroon Flush
190, 24, 93
335, 78, 42
0, 87, 51, 25
#FEE589
Salomie
254, 229, 137
47, 98, 77
0, 10, 46, 0
Heart Beats Club is a senior-focused exercise brand offering cardio chair programs designed especially for people living with frailty, mobility challenges, or complex medical conditions. Its sessions use familiar movements set to upbeat music, creating a lively, social experience built around singing, cheering, and group participation. Simple actions such as clapping, tapping, kicking, reaching, and marching help participants move at their own ability level without complicated dance routines.
The program provides a complete chair-based workout, including warm-up, aerobic activity, strengthening, cool-down, and stretching. Its approach is designed to support endurance, range of motion, strength, and everyday activities, while taking account of health conditions such as arthritis, osteoporosis, cardiovascular disease, stroke recovery, COPD, diabetes, multiple sclerosis, Parkinson’s, and dementia.
Heart Beats Club serves long-term care, adult day, assisted living, and independent living settings. Its offerings include online exercise videos, program resources, a songbook, and instructor training for activities professionals and others leading exercise for older adults.
Brand industry
Health
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