Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#E3000B
Red
227, 0, 11
357, 100, 45
0, 100, 95, 11
#B69164
Teak
182, 145, 100
33, 36, 55
0, 20, 45, 29
#CBAB00
Buddha Gold
203, 171, 0
51, 100, 40
0, 16, 100, 20
LEGO® Friends is an engaging and vibrant brand within the LEGO® family, designed specifically to inspire creativity and imagination among children, particularly girls. The brand features a diverse range of building sets that beautifully blend storytelling with dynamic play scenarios, focusing on friendship, community, and adventure. Each set comes with unique characters, including Olivia, Mia, Andrea, Emma, and Stephanie, who embark on various exciting adventures within Heartlake City.
In addition to construction sets, LEGO® Friends offers accessories, playsets, and themed collections that encourage children to explore their passions—whether it’s veterinary care, sports, or arts and crafts. The detailed mini-dolls, together with lifelike environments, allow young builders to create and navigate stories that reflect real-life experiences and aspirations. With its contemporary themes and relatable characters, LEGO® Friends not only enhances imaginative play but also fosters social skills and emotional understanding in children.
Brand industry
Hobbies and Leisure
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
