Unclaimed brand
Discover the river valleys, cross the Arctic Circle and speak with locals who have grown up bilingual. This is where the sun never sets in the summer and where the northern lights dance across the dark winter sky. This is where you can taste the forest and drink the
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Hex Code
Color name
RGB
HSL
CMYK
#9E673E
Sepia Skin
158, 103, 62
26, 44, 43
0, 35, 61, 38
#E4B9C0
Cavern Pink
228, 185, 192
350, 44, 81
0, 19, 16, 11
#18181B
Woodsmoke
24, 24, 27
240, 6, 10
11, 11, 0, 89
Heart of Lapland is a local destination company dedicated to developing and promoting the tourism industry in the beautiful region of Haparanda, Kalix, Pajala, Överkalix, and Övertorneå. Nestled in the Eastern part of Swedish Lapland, this hidden gem is home to stunning river valleys, including the Torne Valley and Kalix River valley, where you can hear traditional minority languages like meänkieli and Sámi alongside Swedish, Finnish, and local river valley dialects. Explore this enchanting destination and discover a fusion of rich cultures, from the indigenous Sámi people with their longstanding traditions and folklore to the unique Torne Valley culture that must be experienced firsthand.
With Heart of Lapland, you can indulge in a high-end food experience amidst the forest, enjoy adrenaline-filled activities in nature, and unwind in relaxing settings. The locals provide warm, straightforward hospitality and a taste of authentic Arctic lifestyle. Immerse yourself in the breathtaking landscapes of woodlands, lakes, rivers, and the northernmost archipelago in Europe.
Experience the magic of up to eight distinct seasons, each with its own charm and contrast, including the spectacular northern lights, the enchanting midnight sun, and the vibrant colors of autumn. Welcome to Heart of Lapland, where you'll find more than just the obvious activities