Heart of Lincs is the visitor destination brand for North Kesteven, a district in the heart of Lincolnshire, and a service of North Kesteven District Council. It helps visitors explore the area’s heritage, aviation history, countryside, attractions, events, food and drink, accommodation and independent shops. The district offers wide-open landscapes, cycling routes, long- and short-distance walks, and 20 Stepping Out heritage walks.

Visitors can discover historic sites and working mills, museums, leisure centres and aviation attractions, including Cranwell Aviation Heritage Museum and the International Bomber Command Centre. North Kesteven is also known for its links to the Royal Air Force, with former airfields, memorials and an airfield trail reflecting its aviation past. The brand promotes local towns and independent traders, makers and producers, alongside places to stay and dog-friendly activities.

Through its website, annual visitor guide and newsletter, Heart of Lincs shares inspiration and practical information to help people plan visits, enjoy local experiences and explore nearby destinations