Heart Coffee Roasters is a brand that was established in 2009 with the belief that a great cup of coffee should emphasize the unique fruit flavors found in coffee beans. Owned and operated by Rebekah & Wille Yli-Luoma, heart is dedicated to innovation and creating an exceptional coffee experience. With two retail cafés and a roasting facility in Portland, Oregon, heart strives to provide a positive and supportive work environment for its employees, promoting exceptional customer service and hospitality that welcomes everyone.

heart builds direct relationships with coffee producers in Kenya, Ethiopia, Colombia, Honduras, Mexico, Brazil, and Guatemala, visiting them regularly to maintain open communication, trust, and respect. Their goal is to create lasting and sustainable partnerships that ensure financial stability for these farming communities. As a brand, heart focuses on purchasing seasonal coffee at its peak freshness.

They believe that the vibrancy of coffee is most evident when it is fresh, and they travel to origin during harvest times to support quality control and select the best crops. In 2018, heart's average price per pound for coffee was $3. 65, highlighting their commitment to fair trade and quality.

Heart Coffee Roasters takes pride in sourcing some of the best green coffee globally, emphasizing high-quality ingredients for their products. Their coffee roasting process is designed to highlight the clarity of flavors in each coffee, resulting in rich, flavorful profiles with pronounced fruit tones and a juicy finish. Each bag of heart coffee is tagged with a roast date and batch number, ensuring freshness and quality.

Heart also provides brewing tips and recipes to help customers achieve the perfect cup of coffee. They recommend using freshly roasted coffee, a burr grinder, filtered water, and a digital scale to ensure proper brewing ratios. They also advise against using oxidized coffee filters that might affect the coffee's flavors.

With its dedication to quality, sustainability, and a perfect cup of coffee, Heart Coffee Roasters is the go-to brand for coffee enthusiasts who appreciate exceptional flavor experiences