Heivy is a beauty and wellness supplements brand offering products for adults and children. Its range includes liquid collagen, vitamins, health blends, and other supplements in liquid and capsule formats. The brand emphasizes convenient, ready-to-use options: its liquid supplements are pre-mixed, portioned into single-shot sizes, portable, and designed to avoid the mess of powders. Heivy describes its formulas as lifestyle-friendly and targeted to everyday needs such as sleep, immunity, and focus, alongside collagen products promoted for skin, hair, nails, joints, and bones.

Customers can browse collections for kids and adults, liquid supplements, and groceries. Heivy also publishes wellness tips, product-related articles, and interviews on its blog. The brand highlights a community-first approach and cites coverage in Tatler and Vogue, as well as endorsements from Broadway actors and wellness experts. Its liquid products can be enjoyed on their own or mixed into juice, smoothies, or tea, giving customers different ways to incorporate them into a daily routine.