Helena Simon

Helena Simon is a New York-based brand creating handcrafted floral brooches designed as distinctive, lasting accessories. Combining luxurious fabrics, hand-dyed petals, and carefully made embellishments, each piece transforms the look of a flower into wearable art. Flowers and leaves are cut, embossed, and assembled by hand, with founder Helena overseeing every step of the design process. The collection includes a wide variety of floral designs, from roses, dahlias, and gardenias to orchids, poppies, and cherry blossoms, offered in an array of colors and sizes. Select styles are available for pre-order.

The brand also offers custom leather travel cases and a display tray to store and protect brooches at home or on the go. Customers can explore seasonal styling inspiration through Helena’s lookbooks, as well as editorial features and brand stories in the journal. Helena Simon’s creations have been worn by public figures and featured in fashion and lifestyle publications. The brand also donates 10% of pink brooch sales to the Breast Cancer Relief Fund through October 31.