Unclaimed brand
We sell bathing essentials to people who value Nordic simplicity and Scandinavian style. Our items combine practicality, comfort and quiet sophistication. KAFTAN(EN) is a towel poncho that feels as comfortable as it looks. Worn outside by surfers, sauna-goers and (cold water) swimmers. Lovely to chill around with at home after a shower or a bath.
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Hex Code
Color name
RGB
HSL
CMYK
#BD321F
Thunderbird
189, 50, 31
7, 72, 43
0, 74, 84, 26
#CCCCCC
Silver
204, 204, 204
0, 0, 80
0, 0, 0, 20
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Helgabad is a brand of bathing essentials inspired by Nordic bathing rituals and Scandinavian style. Its name combines the Swedish words helga, meaning “holy” or “blessed,” and bad, meaning “bath.” Founded by Pia Knoester, the brand focuses on products that bring together practicality, comfort and quiet sophistication for time spent in and around the water.
Helgabad’s range includes KAFTAN(EN), a towel poncho designed for surfers, sauna-goers and cold-water swimmers, as well as for relaxing at home after a shower or bath. The pocket version is offered in grey in sizes S, M and L, and in white in size M. Other products include HUND(EN), a dog towel available in grey; MÖSSAN, a one-size grey item; and bar soap. The collection is available through the brand’s online shop, with retailers also featured on its website.
Helgabad shares its story and inspiration online and invites customers to follow its social media, subscribe to its newsletter and explore its products.
Company type
Self-Employed
Year founded
2021
Company size
2-10 employees
