Unclaimed brand
We say life's for eating, and life's too short to eat bad bread. So we only make the good stuff. With the amount of time and care we take in baking, our bakers are crafting with generosity every day. Whether you rip it, slice it, or mop up the last of a soup with it, do what makes your tastebuds happy.We’re not just bread, we’re Helga’s.
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Hex Code
Color name
RGB
HSL
CMYK
#FFFDEE
Island Spice
255, 253, 238
53, 100, 97
0, 1, 7, 0
#D9AB70
Whiskey
217, 171, 112
34, 58, 65
0, 21, 48, 15
#004621
Kaitoke Green
0, 70, 33
148, 100, 14
100, 0, 53, 73
Helga’s is a bread brand built around the belief that life is for eating and good bread makes meals better. The brand says its bakers take time and care in their craft, bringing generosity to everyday baking. Its range is designed for modern Australian lifestyles, combining familiar taste with options for different preferences and needs.
Products include classic bread, crafted bread, lower-carb Plus+ bread, gluten-free bread, mini bread, rolls and wraps. The selection spans traditional wholemeal and white varieties as well as alternatives for customers seeking gluten-free or lower-carbohydrate choices. Helga’s encourages people to enjoy its products however they like, whether sliced for a sandwich, torn to share or used to mop up soup.
The brand also offers recipes and meal inspiration, with ideas covering breakfast, sandwiches, wraps, snacks, winter warmers, vegetarian dishes, desserts and quick meals. Through its product range and recipe content, Helga’s aims to help make everyday eating enjoyable and inspire customers to find new favourites.
Brand industry
Food and Drink
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