Helix Leisure
@helixleisure.com
We are in the business of fun and no one takes fun more seriously than us, which is why we put our people at the heart of everything we do, and how we do it. Get inspired because no one’s having more fun than us. Helix Leisure is a mix of industry insiders and next generation IT, a familial high-tech with a legacy of innovation in the Family Entertainment space. The legacy of innovation started in 1958, when Malcolm Steinberg founded Leisure & Allied Industries (LAI) in Perth, Western Australia. LAI Group was an early pioneer of the Family Entertainment Centre (FEC) concept, founding the Timezone brand of FECs in 1978. With over 200 locations, Timezone is the leading FEC operator across Oceania today. LAI expanded into additional services: offering a cashless business management system that became Embed; a full range of amusement machines that became LAI Games. And, in 2013, The Locker Network began offering the best-in-class Compusafe™ electronic storage solutions to entertainment operators globally. In 2014, Helix Leisure was created, merging Embed, LAI Games, The Locker Network, and the Matahari Leisure JV into a single operating company. Helix Leisure’s acquisition of Booking Boss in 2017 solidified its technology backbone across its entire enterprise, extending into Saas (software as a solution) cloud-based business solutions that integrate and manage every aspect of the FECs and Attractions business. Helix Leisure is co-headquartered in Singapore and Perth.
Helix Leisure's Company Logos
Helix Leisure's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#C6262C
Cardinal
198, 38, 44
358, 68, 46
0, 81, 78, 22
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#851314
Falu Red
133, 19, 20
359, 75, 30
0, 86, 85, 48
About Helix Leisure
Helix Leisure is a global brand that specializes in interactive entertainment and leisure. They offer a range of products and services that cater to different industries within the entertainment sector. For location-based entertainment venues, Helix Leisure provides cashless payment systems and management tools, enabling operators to streamline their businesses and gather valuable data and insights.
They also excel in consumer and commercial arcade experience design and development, delivering award-winning games and experiences that can't be found anywhere else. Furthermore, Helix Leisure offers business solutions and software tailored for the tourism and attractions industries. Their world-class manufacturing and fabrication solutions and services ensure high-quality products.
Lastly, they provide a social, multi-platform virtual reality arcade builder and management game, adding an immersive twist to the gaming experience. With their diverse portfolio, Helix Leisure powers the business of fun around the world
Brand industry
Arts and Entertainment
Company type
Privately Held
Year founded
1958
Company size
201-500 employees
