Extend is a commerce technology brand that helps retailers turn shopper behavior into stronger customer relationships and better business outcomes. Its unified platform uses shopper insights to personalize perks and policies, supporting more relevant experiences while helping merchants manage costs, margins, and fraud. Extend’s solutions cover product protection, returns, delivery, and shopper intelligence.

Retailers can offer warranties for accidental damage and product failure, create behavior-based returns and exchange policies, provide shipping protection, track orders, and streamline claims. Self-service claim resolution and automated processes can also reduce demands on support teams. For shoppers, these services aim to make protection and claims easier to navigate; for businesses, they can support loyalty, customer acquisition, operational efficiency, and incremental revenue.

Extend serves merchants across categories including apparel, beauty, furniture, fine jewelry, and mattresses. The platform also provides analytics and tools for managing programs, offers, contracts, and claims. Extend offers integrations with Shopify and BigCommerce, along with developer resources, partner opportunities, and customer and merchant support