Hera

Hera helps families navigate the healthcare and support needs of aging parents by pairing them with a dedicated care expert, called a Hera Hero. Heroes include social workers, registered nurses, and other professionals who learn about a parent’s history, priorities, medical needs, and preferences for aging. They coordinate with doctors, help families understand available programs and services, and handle practical tasks that can be difficult to manage between appointments.

Hera’s service begins with a Medicare coverage check, so families can learn whether the support is covered before getting started. The care team then builds a personalized plan, with ongoing assistance intended to help parents age at home. Heroes may help arrange appointments, connect families with agencies and caregivers, organize care details, and provide updates as they carry out the plan. Hera says 90% of its clients pay nothing out of pocket, and reports having served more than 1,000 families. The company’s approach aims to reduce the burden on relatives while supporting older adults’ care and personal preferences.