ADARA by LUNR is an AI platform for performance marketing, designed to help teams create, manage and improve campaigns across Meta, Google Ads and TikTok from one workspace. It brings campaign spend, results, return, account health and pending decisions into a shared view, helping users spot issues and compare performance across channels.

The platform’s AI assistant, Ada, uses brand context—including positioning, tone of voice, approved and restricted claims, and creative guidance—to prepare recommendations and campaign materials. Its creative library connects advertising assets with performance data, allowing teams to identify fatigued or underperforming content and develop replacement briefs informed by results.

ADARA is built around human approval: Ada can propose changes, but nothing is applied to advertising accounts until a person reviews and approves it. Users can inspect, approve or reject recommendations. LUNR offers a live demonstration without signup and invites prospective customers to book a call. The website identifies LUNR Oy as the organisation behind ADARA and provides contact details for its Jyväskylä, Finland office.