Hello Prickly Pear, founded by Petra Matern Russell, specializes in neurodivergent leadership coaching, providing tailored support for executives, teams, and organizations. The brand focuses on unlocking the leadership potential of neurodivergent professionals, including those with ADHD, dyslexia, autism, and other cognitive differences. Through personalized one-on-one coaching partnerships, Hello Prickly Pear helps clients navigate high-performance environments, facilitating their transition to senior leadership roles with confidence.

The coaching programs include an initial assessment known as the Neurodiversity Workplace Profiler, designed to identify individual strengths and areas for support. Coaching is customized to align with clients' unique energy patterns and challenges, featuring ongoing support and collaborative strategy development. Notably, Hello Prickly Pear serves prestigious organizations such as Apple, Google, and Mercedes-Benz, and emphasizes a holistic approach rooted in emotional intelligence and inclusive leadership. By focusing on sustainable growth and self-leadership, the brand strives to empower neurodivergent professionals to thrive authentically in their careers.