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Hex Code
Color name
RGB
HSL
CMYK
#FFD833
Bright Sun
255, 216, 51
49, 100, 60
0, 15, 80, 0
#FACA51
Saffron Mango
250, 202, 81
43, 94, 65
0, 19, 68, 2
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
Lazada Group, founded in 2012, is Southeast Asiaβs premier eCommerce platform, connecting diverse markets across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group, Lazada leverages cutting-edge technology and extensive logistics capabilities to revolutionize the retail experience. With the ambitious goal of reaching 300 million customers by 2030, Lazada offers an extensive selection of products through its innovative platforms, including LazMall and Lazada Marketplace.
LazMall stands as Southeast Asia's largest virtual mall, featuring over 32,000 renowned local and international brands, guaranteeing product authenticity and fast delivery. Meanwhile, Lazada Marketplace empowers retailers with access to millions of consumers, complete with secure payment options and comprehensive support services. The brand's focus on seamless transactions and personalized shopping experiences, enhanced by advanced data analytics and a robust technology framework, positions Lazada as a leader in the region's rapidly evolving retail landscape. Through its cross-border initiatives, Lazada also facilitates access to global markets, enriching the shopping experience for all.
Brand industry
E-commerce and Shopping
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