Heppatopi

Heppatopi is the personal brand of Toivo “Topi” Säily, a social media personality and entrepreneur based in Oulu, Finland. Known for his openness, humor and enthusiasm for horses, he shares content about stable life, riding and harness racing, alongside everyday experiences and other interests. A central part of his work is speaking about bullying, difference, self-esteem, ADHD, mental health, family and the importance of diverse hobbies.

Drawing on personal experience and more than 20 years in entrepreneurship, Säily speaks at schools and events, including on entrepreneurship. He also works as an event host and interviewer and creates social media content for events. Heppatopi offers event and accommodation services at its location in Hietasaari, Oulu, including rentable celebration spaces, lodging and saunas.

The brand also operates the Irmeli & Heppatopi online store and physical shop, selling branded merchandise such as hoodies, T-shirts and beanies, with a strong pink theme. Through its speaking, events, hospitality and retail activities, Heppatopi brings together advocacy, horses, community and an approachable, positive outlook