Herní Klastr is a brand that aims to shape a better future for the gaming industry. They bring together gaming companies, educational institutions, and the public sector as a unified entity. As a non-profit organization, Herní Klastr represents the gaming industry in Brno and its surrounding areas.

The cluster connects various entities, including individuals, associations, development companies, schools, and universities, all involved in the creation, education, promotion, support, or research of digital and board games. Their common goal is to foster game development in the region and establish the necessary institutional infrastructure, such as education, knowledge, support, and human capital. Herní Klastr values collaborative efforts, ethical standards, and the meaningful evaluation of projects before, during, and after their financing and implementation.

They assist institutions, students, media, and those interested in the gaming industry in navigating the gaming world. Their main activities include facilitating communication and collaboration among game developers and companies, promoting the importance of gaming professions, and providing talent entry into the industry. Moreover, they support education through schools, courses, and requalification programs, and offer advisory services, representation in international meetings and conferences, and connection with regional and national authorities and their institutes.

Brno, the main hub of game development in Europe, serves as their focal point. Herní Klastr welcomes new members and upholds fair, transparent, and respectful communication. They prioritize the purpose of individual projects and actively contribute to the collective effort, even if it requires time and dedication.

Their activities span across various initiatives, including the gaming incubator, exhibitions like Festival Lektvar and Kompas, the Brno Game Jam, the BRNO - City of GameDev promotion, and participation in networking events such as the European Games Co-production Market. They also emphasize education through the Creatoola platform and provide a newsletter subscription to stay informed about Herní Klastr's activities. Join them in shaping the future of gaming in the #BRNOREGION