Herobikes is a bicycle shop serving the Nuremberg metropolitan region, based in Rednitzhembach. Its approach combines personal advice, bike expertise and services designed to help riders find and enjoy the right setup. The shop offers individual pre-purchase consultations, a broad selection of bicycles and accessories, and custom Dream Build projects tailored to each customer, from frame and wheels to components. Its range includes mountain, road, cyclocross, triathlon, children’s, trekking and city bikes, with brands such as Specialized, Trek, Giant, Santa Cruz, bold and Scott.

Herobikes also provides suspension servicing and advice, workshop support, bike fitting and bike customisation. Riders can book a test bike for a weekend or longer before making a decision. For skills and fun off the bike, the HRBKS Backyard features a landing airbag and flowline. The shop hosts weekly group rides through its cycling club, with beginner-friendly pacing. With a large showroom, a dedicated Specialized Elite Shop and a team of 17, Herobikes brings retail, technical service and cycling community together.