Herring's Outdoor Sports is a family-owned and operated brand that has been serving customers for over 61 years. Located on Topsail Island in Surf City, North Carolina, this little store offers much more than you would expect. Originally established in 1962 as a bait and tackle shop, Herring's quickly earned a reputation for supplying top-notch fishing supplies and providing friendly service.

Over the years, the store has expanded in size and offerings, now including a wide range of kayaks, outdoor apparel, and gear. Today, the brand is managed by Mr. Ed's grandson Steve Bailey and his wife Jessi, who are committed to upholding the store's traditions and warmth while continuously improving the products and services available to customers.

Whether you're in need of fishing gear, outdoor clothing, or kayaking essentials, Herring's Outdoor Sports is your one-stop-shop for all your outdoor adventure needs