HerzJa

HerzJa is a brand focused on emotional education and holistic health, developing products and concepts that help children and families understand feelings, needs, and wellbeing. Its central offering is Anna & Emmo, a pair of dolls presented as supportive companions for children. Through play and conversation, the dolls can help children explore emotions such as joy, sadness, fear, and anger, and encourage them to express rather than hide their feelings. They also give parents a gentle way to talk with children about their needs, wishes, and worries, supporting understanding and emotional security at home.

HerzJa’s approach aims to help children become stronger, more self-confident, and reflective as they face challenges. The brand offers an online shop, alongside seminars and readings, and shares stories about Anna & Emmo’s use in settings such as kindergartens and all-day school programs. Its website also features the book “Anna & Emmo – Das Zwei-Hälften-Herz” and invites visitors to subscribe for updates about new products, events, and announcements.