Herzzauber

Herzzauber – Mein Hochzeitsladen is a bridal boutique and concept store in Lenting, near Ingolstadt, Germany. Established in October 2014, the store offers a carefully selected collection of modern wedding dresses, with more than 500 gowns available to try on. Styles range from clean and minimalist designs to princess, A-line, Fit & Flare, vintage and boho looks. The collection also includes civil ceremony dresses, mix-and-match bridal outfits and jumpsuits, featuring international designers such as Milla Nova, Enzoani, Demetrios and Justin Alexander.

Personalised, professional consultations are central to the Herzzauber experience, with appointments arranged for brides and their companions to find a suitable dress in a welcoming setting. Customers can also choose bridal accessories, including veils and jewellery, and shoes from brands such as Badgley Mischka and Laure & Lay. The business provides advice on wedding and engagement rings. Since September 2023, Herzzauber has also operated an outlet and second-hand bridal store in Eichstätt, where customers can buy or sell pre-owned wedding dresses and give gowns another opportunity to be worn.