Hettas is a Canadian footwear brand based in Vancouver, British Columbia, focused on performance running shoes designed specifically around women’s biomechanics. Rather than adapting a standard shoe shape, the company develops a women’s-specific last, with a narrower heel base, adjusted back angle, refined instep volume, and roomier toe box. Its heel design aims to provide secure support without pressing against the Achilles, while the VeloPropulsion system combines a tuned Pebax plate and layers of supercritical foam to manage impact and support energy return.

The range includes the Cambie, designed for long, easy, and recovery runs, and the Alma collection, featuring Cruise, Tempo, and Speed shoes for different types of running. Hettas also offers apparel and fit guidance through an online shoe-matching quiz. Orders include two sets of insoles for adjustable fit, and the company provides free shipping and returns in Canada and the United States, along with a 90-day wear-test guarantee. Its site also shares research, athlete stories, and information about the Hettas membership program.