Deacon is an AI customer support agent and customer insights tool designed for founders and small teams. It answers customer questions using information from a business’s own website, uploaded files, pasted text and answers provided by the team. Replies are delivered in seconds and in the customer’s language, with links to relevant pages where available. When its sources do not provide an answer, Deacon says so rather than guessing, and can ask the visitor for an email so a team member can follow up.

The service also records conversations and groups similar questions into topics, helping businesses identify common issues, feature requests, pricing questions and customer needs. Its dashboard includes website analytics, such as visitor sources, goals and funnels, using the same script as the chat widget. Teams can respond to customers from the dashboard, and answers they add become part of Deacon’s knowledge base.

Setup involves adding content and installing a line of code on a website.