Users can set up a free page at hey.lol/yourname and use it as a link-in-bio destination. They can also choose to add a private feed for content they want to keep behind a pass.

Rather than subscribing, fans buy a creator’s pass, with access to the private feed lasting while the pass meets the required value based on the fan’s Profile Token holding. Passes can later be sold, and their value may rise or fall; the site cautions that a pass may not always be sellable. Creators earn 1% of each pass purchase and sale, rather than the full pass price, so earnings depend on how much fans trade.

hey.lol presents itself as a way to combine a public creator page with optional private content and tradeable access passes. The site also provides an app and links to support, company information, press, terms, and privacy details.