HeySomm is a free, browser-based wine app that acts as a pocket sommelier, helping people choose bottles with greater confidence. Available at heysomm.ai, it works on phones without requiring an installation. Users scan a wine label to receive plain-English taste notes, a quality-to-price score, and an assessment of whether the bottle suits their preferences, occasion, and budget.

The app learns from each scan to build a personal taste profile, highlighting preferred styles and varietals. It also considers the moment, from a quiet dinner or host gift to an evening alone, and can suggest what to say when serving a bottle. HeySomm aims to make wine shopping more approachable by explaining a bottle’s value and character without relying on critic scores or specialist jargon.

For retailers, HeySomm offers an in-aisle discovery and trade-up experience designed to help shoppers understand the differences between bottles and consider higher-value choices. The company says the service can work across a retailer’s range without hardware, catalogue work, or other integration.