HiflySODA is a pioneering brand in the retail industry, specializing in empowering both online and offline commerce with actionable customer insight. By leveraging data and insights, HiflySODA helps businesses boost sales and create exceptional customer experiences. Led by Szabolcs Biró, Head of Advanced Analytics, the brand's mission is to facilitate more accurate connections between customer needs and vendor offerings. This enables businesses to serve their customers with less friction, increase marketing ROI, and enhance the overall customer experience.

Founded by Hungarian data science pioneers, HiflySODA has a successful track record of transforming businesses in the Central-European region. Their diverse client base includes renowned brands, retail chains, banks, and pharmacies. Whether it's segmenting customers more effectively, increasing loyalty, or understanding location-based dynamics, HiflySODA is committed to helping businesses leverage data to drive profitability. With a focus on decision data automation, HiflySODA is dedicated to empowering retail businesses with the insights they need to thrive in today's competitive marketplace.