Highfivve
@highfivve.com
highfivve is a programmatic marketer specializing in smart monetization for publishers. The Munich-based company was founded in 2019 as a spin-off of gutefrage.net GmbH, one of the largest German publishers. highfivve leverages the knowledge previously acquired through the marketing of gutefrage to support other publishers in monetizing their content. With its portfolio, highfivve reaches over 40 million unique users per month. The marketing approach of highfivve is based on the principle that the entire reach of a publisher can be successfully and efficiently monetized programmatically. Its formula for success lies in smart monetization and a programmatic-first approach. In addition to the holistic AdStack and exclusive access to global demand, highfivve utilizes an in-house developed high-tech yield engine based on machine learning algorithms. The business is led by Nepomuk Seiler, Mathias Wunder, Michael Amtmann. For more information, visit https://highfivve.com/de/.
Highfivve's Company Logos
Highfivve's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#71C5C5
Half Baked
113, 197, 197
180, 42, 61
43, 0, 0, 23
#FECDA5
Flesh
254, 205, 165
27, 98, 82
0, 19, 35, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About Highfivve
Their mission is to provide a successful and efficient programmatic marketing approach, based on the principle that a publisher's entire reach can be effectively monetized. They specialize in programmatic advertising and aim to create a comprehensive concept that benefits users, publishers, and advertisers. highfivve's technology includes the highfivve One-Tag-Solution, which combines a fast and advanced AdTag with local and global display-demand.
They also utilize the highfivve Yield-Engine, a high-tech yield optimization system based on machine learning, which consistently analyzes and optimizes display inventory for auction. User experience and website performance are their key focus areas. Every customer is provided with an immutable AdTag, transparent revenue reporting, and access to campaign management for self-promotion.
highfivve offers partner solutions such as #AdStack, a high-performance AdStack that has been continuously developed over the years. They also provide #CoreWebVitals, which considers factors contributing to user experience, and a #YieldEngine, which generates around 30% higher revenues compared to the market
Company type
Public Company
Year founded
2019
Company size
11-50 employees
