HighLevel is an AI-powered business operating system designed to help businesses and marketing agencies attract leads, manage customer relationships, and grow sales. Its all-in-one platform brings marketing, sales, communications, and customer retention tools together, and agencies can white-label and resell the platform to their clients.

Features include CRM, websites and funnels, forms, surveys, advertising tools, call tracking, and social media planning. Businesses can follow up through email, SMS, messaging apps, and voice, using shared conversation tools, sales pipelines, calendars, and automated workflows. HighLevel also supports lead scoring, proposals, invoicing, payment integrations, courses, memberships, and upsells.

For customer loyalty and repeat business, the platform offers reputation management, automated review requests, referral tracking, loyalty programs, and reactivation campaigns. AI features support functions such as conversations, voice calls, content, and review replies. A mobile app, training resources, community, and customer support complement the software. HighLevel offers Starter and Unlimited monthly plans, with a 14-day free trial advertised.