Generation Esports, established in 2012, serves as a comprehensive hub for competitive gaming. Focused on high schools, middle schools, and colleges, the brand specializes in providing esports tournaments, fostering gaming communities, and offering an innovative educational curriculum. Now a part of PlayVS, North America's premier scholastic esports platform, Generation Esports is dedicated to unlocking the potential of esports for players nationwide. The platform connects players, coaches, educators, and parents, building a supportive environment for competition and growth.

Generation Esports has partnered with organizations like the NFHS Network and the Special Olympics, facilitating officially sanctioned esports leagues. Their acclaimed Gaming Concepts program, downloaded over 400,000 times in more than 40 countries, is recognized for its effective integration of video gaming into educational settings. This comprehensive STEM.org approved curriculum emphasizes digital citizenship, mental wellness, and career readiness, making it a standout resource for schools. The brand is committed to enhancing the educational landscape through the transformative power of esports.