Hobbes is a sales technology brand that provides an AI agent for running product demonstrations around the clock. Designed to help businesses engage website visitors and outbound prospects without requiring them to book a meeting first, Hobbes can guide buyers through a live product sandbox, answer questions using company documentation and sales materials, and tailor use cases to a visitor’s needs. It can conduct discovery, enrich and qualify contacts against a company’s ideal customer profile, then offer checkout or schedule a meeting with the appropriate sales representative when buying intent is clear.

Hobbes also supports multilingual engagement and can be shared through links in campaigns and follow-ups. Its platform captures conversation transcripts and product interaction insights to help teams understand buyer questions, objections, and areas of interest. Agents are trained with resources such as product documents, demo recordings, and messaging, then tested through simulations before launch. Hobbes offers integrations with popular CRMs, outbound tools, Slack, and email, alongside enterprise security features including SOC 2 Type 2, encryption, and SSO.