Misokin is a ramen brand produced by HIKAKIN, built around rich miso flavors and a growing range of food and merchandise. Its signature flavor combines Niigata white miso with several other misos, ginger, garlic and ground sesame, finished with a distinctive chili oil. The brand also offers Spicy Misokin, made with a blend of four types of chili peppers, and curry-inspired varieties. Its cup noodle and cup rice products are distributed through participating 7-Eleven stores; they are not available to buy through the official online store.

Misokin has expanded from packaged products into freshly prepared ramen at its Tokyo and Osaka locations. The restaurant menu includes classic, spicy, egg-topped, deluxe and pork-topped bowls, prepared to order. The official store also sells branded goods such as plush toys, keychains, T-shirts and a bowl set with chopsticks and a spoon. With millions of packaged servings sold and more than 180,000 restaurant bowls served, Misokin brings its distinctive miso ramen to fans at home and in person.