Hiking Land is an informational project dedicated to hiking, trekking, backpacking, and related outdoor pursuits. Its aim is to inspire people to explore the outdoors and help beginners take their first steps, while also offering useful material for more experienced travelers. The site explains the appeal of hiking, from experiencing natural landscapes and finding a sense of achievement to learning how to travel independently and prepare for overnight stays.

Visitors can explore practical guidance on planning trips, choosing destinations, navigation, and safety. Resources include articles on hiking theory and terminology, campaign rules, maps, GPS tracks, devices and software, transport options, booking, and equipment. A regional section features information about Alpine European countries, and the site also highlights favorite places and Alpine associations. Additional content includes a photo gallery, films about tourism, links, and selections related to neighboring outdoor and lifestyle interests. By bringing inspiration together with technical information, Hiking Land helps readers understand the activity and prepare for their own journeys.