HILI is an Italian travel and hospitality brand offering accommodation and local experiences for travelers who want to explore destinations beyond the usual highlights. Its approach, summed up as “Stay Smart. Live Local,” emphasizes community, food, and authentic ways to discover a place. HILI provides modern rooms in Rome, Aosta, Venice, and Milan, alongside guided tours and activities in cities and regions across Italy, including Florence, Bologna, Palermo, Naples, Bari, Pompeii, Catania, Matera, Rimini, Lecce, and Ravenna. The brand also lists experiences in Madrid and Valencia.

Its tours cover history, architecture, local culture, and cuisine. Examples include visits to Rome’s ancient sites and hidden basilicas, a Caravaggio-themed tour with local tasting, Venice street food walks, and explorations of the city’s legends and historic Jewish quarter. HILI presents travel as a connected experience, combining places to stay with opportunities to meet local culture and navigate each destination like an explorer. The company is HILI s.r.l., and its website identifies its hospitality and experience platform as an innovation project co-funded by the European Union.