HilverdaFlorist BV

HilverdaFlorist is an international partner in breeding and supplying young plant material for the ornamental horticulture industry. The company selects, breeds and propagates varieties of cut flowers and pot, patio and garden plants, combining innovative genetics with high-quality starting materials. Its assortment includes established classics, distinctive in-house concepts, unique series and new introductions.

Serving growers, wholesalers, retailers and traders, HilverdaFlorist provides products and tailored support across the value chain. Growers can access seeds and young plants, while wholesale customers receive premium products and market-focused assistance. Retailers can draw on unique flowers and plants alongside promotional materials. The company also shares cultivation advice, industry knowledge, trend inspiration and purchasing strategy support.

HilverdaFlorist operates through a worldwide network of production locations, agents and partners, including subsidiaries HilverdaFlorist Colombia and Murara Plants Kenya. This international presence helps the company work close to markets and combine specialised expertise. Driven by innovation and craftsmanship, HilverdaFlorist aims to help customers cultivate and market high-performing varieties, while supporting the continued development of floriculture worldwide.