HiPP

HiPP is a baby and family nutrition brand focused on organic products for children from birth through the early years. Its range includes infant milk formulas, including BIO, COMBIOTIK®, goat-milk, hypoallergenic and specialist varieties, as well as growing-up milk. For the introduction of solid foods, HiPP offers vegetable and complete meals, plant-based and fish dishes, fruit purées and desserts, cereal and milk porridges, drinks, and snacks such as rice crackers, cereal flips and biscuits. The brand also provides baby-care products through its HiPP Babysanft range.

Alongside its products, HiPP shares practical information for parents on its Croatian website. Topics include breastfeeding, formula preparation, starting complementary foods, nutrition, digestion, allergies, sleep, development and family travel. Product guides and recipes offer further support as children move through different stages of feeding. The site also features news, competitions, loyalty promotions and activities for families. HiPP presents organic quality as central to its approach, with information about ingredients, production standards and the origins of its organic milk.