Unclaimed brand
Non-profit promoting education around prevention (such as PrEP and PEP medications), raising awareness about HIV and depression and fighting stigma.
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Hex Code
Color name
RGB
HSL
CMYK
#005EBA
Science Blue
0, 94, 186
210, 100, 36
100, 49, 0, 27
#0047AB
Cobalt
0, 71, 171
215, 100, 34
100, 58, 0, 33
#FBFBFB
Alabaster
251, 251, 251
0, 0, 98
0, 0, 0, 2
HIV Smart is a U.S.-based nonprofit 501(c)(3) organization founded in November 2015 by photographer Ryan Colford. It works to share accurate information about HIV testing, prevention, and treatment while challenging stigma and misinformation. Its educational content addresses HIV transmission and risk, PrEP and PEP, the principle that an undetectable viral load prevents sexual transmission, depression, and the importance of knowing oneβs status. The organization also highlights the connection between HIV and depression and advocates treating people living with HIV with dignity and compassion.
At the heart of HIV Smart is a social media photo campaign that encourages people to share campaign images online, helping raise awareness and prompt informed conversations. The organization has hosted photo events at community venues and events, with ambitions to expand its reach across the United States. Its website also features personal stories and interviews, educational articles, event information, and resources related to HIV testing, counseling, and mental health.
Brand industry
Health
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How do I download the HIVsmart logo?
The HIVsmart logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are HIVsmart's brand colors?
The HIVsmart color palette uses the hex codes #005EBA, #0047AB and #FBFBFB.
The HIVsmart name, logos and brand assets are trademarks of HIVsmart and its affiliates. Brandfetch isn't affiliated with or endorsed by HIVsmart. Their use is subject to HIVsmart's brand guidelines.