Unclaimed brand
Since 1983, we’ve partnered with financial professionals, CPAs, and other tax professionals to help clients pursue better after-tax results and grow their business.
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Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#20145E
Lucky Point
32, 20, 94
250, 65, 22
66, 79, 0, 63
#21145F
Lucky Point
33, 20, 95
250, 65, 23
65, 79, 0, 63
Avantax is a financial services brand focused on tax-intelligent investment planning. Founded by a CPA, the company has worked with financial professionals, CPAs, and tax professionals since 1983, helping them incorporate tax efficiency into financial planning and build their businesses. Avantax is now part of Cetera and operates as a distinct community within Cetera Wealth Services, LLC.
The brand supports financial advisors, licensed tax professionals, and other tax professionals with tools, processes, and business resources designed to help them serve clients and pursue better after-tax outcomes. Its offerings include affiliation options for independent broker-dealers, registered investment advisers, and strategic partnerships, as well as onboarding and transition support. Avantax also provides professional development and community initiatives, including a Business Development Team and the Women's Advisor Forum.
For individual clients, Avantax presents tax-intelligent planning and financial services intended to help people feel more confident in their financial plans. The website also offers calculators and educational resources.
Brand industry
Finance
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Year founded
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How do I download the Avantax logo?
The Avantax logo comes in two versions: a white logo and an icon. Download as SVG or transparent PNG.
What are Avantax's brand colors?
The Avantax color palette uses the hex codes #FFFFFF, #20145E and #21145F.
The Avantax name, logos and brand assets are trademarks of Avantax and its affiliates. Brandfetch isn't affiliated with or endorsed by Avantax. Their use is subject to Avantax's brand guidelines.
