The 2026 Hualien Shopping Festival, also presented as HLGO 6.0, is an official campaign promoting shopping, local businesses and travel experiences in Hualien, Taiwan. It invites visitors to enjoy local food, find special offers and choose welcoming places to stay, while exploring the region’s natural scenery and local culture. Shoppers who meet the campaign’s spending requirements can register their purchases for a chance to win prizes, adding rewards and excitement to their visit.

The festival’s website provides information about campaign rules, news, participating stores and prize registration. It also features a shopping guide, consumer login and activities for visitors, alongside registration for businesses wishing to become participating merchants. The store directory showcases a broad mix of local and national businesses, including restaurants, cafés, hotels, guesthouses, retailers, pharmacies, service providers and specialty food shops. By connecting consumers with these merchants, the festival aims to encourage local spending and bring participating businesses more customers. Visitors and store owners can find campaign support through the event’s contact phone line and LINE account.