Hobbes is a sales technology brand that offers AI product agents designed to demonstrate software, educate prospective buyers, and help move sales forward around the clock. Its agents can run interactive product demos in a live sandbox, answer questions using company documentation and help-center content, and tailor explanations to a visitor’s business and use case. Hobbes can conduct discovery, enrich and qualify contacts against a company’s ideal customer profile, then offer a checkout or book a meeting with the appropriate sales representative when buying intent is clear.

The platform also provides sales intelligence, including conversation transcripts, product engagement insights, and analysis of buyers’ questions and objections. Agents are trained with product materials, demo recordings, product access, and messaging, then tested through simulations before launch. They can improve as they handle more conversations. Hobbes integrates with popular CRMs such as Salesforce, HubSpot, and Attio, as well as outbound tools, and sends alerts through Slack and email. The company highlights data protections, including encryption, SOC 2 Type 2, and enterprise single sign-on.