Unclaimed brand
株式会社ほぼ日のコーポレートサイトです。ほぼ日は、人々が集う「場」をつくり、「いい時間」を提供するコンテンツを企画、編集、制作、販売している会社です。
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#08084E
Deep Cove
8, 8, 78
240, 81, 17
90, 90, 0, 69
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#E40012
Red
228, 0, 18
355, 100, 45
0, 100, 92, 11
Hobonichi Co., Ltd. is a Japanese company that creates places for people to gather and develops content intended to make time more enjoyable. Since its founding on June 6, 1998, the company has published original content every day, alongside planning, editing, producing, and selling products and experiences.
Its best-known offering is the Hobonichi Techo, a planner launched in 2001 and used in more than 100 countries and regions; a companion app arrived in 2025. Hobonichi’s activities also include an official project inviting fans to explore the world of the video game MOTHER, lifestyle-focused shopping events and festivals, and Hobonichi School, an app-based learning community where people can meet and learn through conversations. Other offerings include a globe that reveals information when viewed with a smartphone or tablet, a social networking app for sharing dog and cat photos, and a lifestyle brand created with stylist Masako Ito.
The company also produces themed Techo and stationery collections, including collaborations with well-known properties, and publishes features and interviews through its content channels
Brand industry
Lifestyle
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
Hobonichi Techo planners
Japanese online editorial content
Lifestyle shopping events
MOTHER franchise community projects
Learning and social apps
How do I download the Hobonichi logo?
The Hobonichi logo comes in one version: a logo. Download as transparent PNG.
What does Hobonichi's branding look like?
The ほぼ日 wordmark is a distinctive, compact dark-navy Japanese logotype with rounded, hand-drawn-looking characters and small dot accents. The visual system pairs clean, restrained sans-serif typography and generous white space with a deep navy identity, bright yellow highlights, and varied editorial photography and illustrated project marks.
What are Hobonichi's brand colors?
The Hobonichi color palette uses the hex codes #08084E, #FFFFFF and #E40012.
The Hobonichi name, logos and brand assets are trademarks of Hobonichi and its affiliates. Brandfetch isn't affiliated with or endorsed by Hobonichi. Their use is subject to Hobonichi's brand guidelines.
