Hockeymanager.org is a free-to-play online hockey management game where players take on the roles of general manager and head coach, building a franchise from modest beginnings into a competitive team. The game combines on-ice decisions with the business and community side of running a club. Managers recruit and develop players, set lineups, tactics and training, and use scouting, trades, offers and a rookie draft to shape their rosters. They can also upgrade their arena and its facilities to attract fans and improve sponsor opportunities.

Matches are simulated daily and can be followed through a live text broadcast, play-by-play commentary and detailed box scores. Players can enter cups and tournaments or arrange friendlies with other managers. Personalization features let them create jerseys, upload a team logo, publish press releases, rename their franchise and choose where it is based. The game includes teams from 16 hockey nations, extensive statistics, financial overviews, messaging and a friends system.